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Marketing Dissertation Examples

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Challenges of Marketing to Children

Creating outstanding products and programs to win marketplace is not an easy job. Specialists in marketing have to develop comprehensive research plans, carry out market...

Fragrance Advertising and Brand Study

INTRODUCTION TO THE PROJECT What is Brand? “Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or...

Wedding Planning Needs Assessment

CHAPTER 1 INTRODUCTION 1.1 Background Wedding is once-a-life event in people's life. For most of families, they are willing to spend a considerable amount of money to...

Low Cost Carriers (LCC) Tiger Airways’ Marketing Strategy

Executive Summary Since the late of last century, the business model of low cost airline represented by Southwest Airlines has been spreading all over the world,...

Factors of Affecting Online Game Satisfaction

CHAPTER ONE INTRODUCTION 1.1 Introduction Online gaming is one of the most popular entertainments among the citizen in this world no matter what ages they are....

Demographics of Online Shoppers

Abstract This dissertation aims at developing profiles of Greek consumers who have already conducted purchases through the Internet and of the consumers who are willing to...

Development of Logistics Industry in China

Chapter 1 Introduction 1.1 Background With the expansion of the globalization and the rapid development of the Information Technology (IT), the logistics industry has become one of the...

Impact of Advertising on Fashion

Introduction: The use of advertising in the fashion industry was started as early as in the Victorian period. Advertising is been very important to the fashion...

Customer Segments in Retail Supermarket | Analysis

CHAPTER 1 : INTRODUCTION BACKGROUND In today's dynamic retail environment, customers are offered with a tremendous range of choices and their loyalty is increasingly becoming transitory due...

Price Forecasts for Oil

“TECHNOLOGY FORECASTING - CRISIS ANALYSIS” Technology Futures & Business Strategy 1st Assessment Project PART ONE Michel Godet indicated that qualitative parameters were important in accurate forecasting. Using the...

Effect of the Internet on Business Development

The internet is a network of computers who can share data and communicate between them. Its reach is almost every place...

Impact of Freight Forwarders in the Shipping Industry

1. INTRODUCTION 1.1. Introduction The basic ideology of this thesis is to determine the impact of freight forwarders in the shipping industry of Pakistan. This...

Customer Satisfaction with Self Service Checkout

Chapter 2 This chapter explains about the possible literature review about the self service checkout system and its operation in relation with customer satisfaction...

Impact of Organised Retail On Unorganised Retail

Abstract The revolution in Indian retail industry has brought many sweeping changes and also opened door for many Indian as well as foreign players. In Indian...

Company Comparison of Customer Satisfaction

CHAPTER FOUR RESEARCH FINDINGS: ANALYSIS AND INTERPRETATION 4.1 INTRODUCTION This chapter attempts to analyse questionnaire findings regarding customer satisfaction with the two land transport companies involved in the...

Re-patronage Intentions in Restaurants

"The relationship between Dining attributes Customer satisfaction and Re-patronage Intentions in Restaurants"   ABSTRACT This Research is intended to study the relationship between dining attributes,...

Stages of the Purchasing Decision Process

P-1: Describe the main stages of the purchasing decision making process Business buying decision process Business buying decision process consists of the following steps. Problem recognition General...

Principles of Marketing | Dissertation

Definition of Marketing Marketing is part of all of our lives and touches us in some way every day. Most people think that marketing is only...

Marketing Strategies of UK Political Parties

In this paper we examine the use of political marketing in the United Kingdom and the United States of America. It focuses on the hypothetical...

Branding Cities for Tourism

INTRODUCTION In the times that we live in, everything from products, services, people, to places are branded. This is no more an interesting marketing...

Customer Attitudes Towards Search Engine Marketing

Abstract The present study approaches the empathizing of the UK users' behaviour with respect to internet when considere in presence of SEM (Search Engine Marketing) and...

Effectiveness of Loyalty Schemes for Supermarkets

Chapter 1 Introduction It is necessary for organisations to carry out market research before they can come up with a good quality marketing strategy no matter how...

SERVQUAL Model for Measuring Customer Satisfaction

In chapter 1, an overview of the whole dissertation has been provided. It can be considered as a backbone of the dissertation with the clear...

Causes and Strategies for Aggressive Customers

INTRODUCTION Tourism and hotel industry is growing among other world industries due to its significant impacts on the social and economic development of a region or...

Strategies for Measuring Marketing

“Conviction is the luxury of those sitting on the sidelines. For those of us who choose to play rather than watch, measurement is the compass...

Marketing Strategies of Primark

1.0 Introduction The research report under consideration is aimed to explore the significant role played by Marketing Strategies in today's modern and dynamic business...

Marketing Analysis of Tesco

1.ORGANIZATIONS ORIENTATION An organization orientation depends upon the marketing concept and the market orientations, which are the foundations of strategic marketing. Marketing concept...

Effectiveness of E-Marketing

Virtual Era- New Features In Marketing Cap Synopsis Aim: The purpose of this study is to analyze the current practices going on in the Indian...

J.K.Tyres Analysis

Executive summary A small, sincere and dedicated step towards the fulfillment of my responsibilities and duties ensured me a giant leap to accumulate knowledge...

Uses of Brand Extension Strategies

1- PROBLEM AND ITS BACKGROUND This chapter contains background of our study, statement of the problem, significance and delimitation of the study. Furthermore Definitions...

Voluntary Disclosure Behaviour of Kuwait Companies

BACKGROUND OF STUDY 1.1 Introduction Disclosure of information in corporate annual reports has attracted a number of researchers in both developed and developing countries. The voluntary disclosure...

Cisco Systems: SWOT Analysis and Marketing Analysis

Principles of Marketing Abstract This study aims to provide information on key marketing concepts and strategies adopted by Cisco Systems Inc. It critically analyzes Cisco's...

Investment of Mutual Funds in Pakistan

Chapter 1 Introduction 1.1 Introduction 1.2 Purpose of the Study 1.3 Research Objective 1.4 Research Methodology 1.5 Data Sources 1.INTRODUCTION 1.1 Introduction Mutual funds can play a significant role in the growth of...

Comparison of Buying Behaviour: Own Brand and Label Food

CHAPTER ONE 1. INTRODUCTION In the UK, for nearly two thirds of consumers, own-label is an important reason to shop in a particular store. Value for money,...

Internet Advertising: Comparison of Nigeria and Hungary

Abstract Despite the marginal difference between Nigeria and Hungary, the internet develops a relationship that can be exploited. Internet users of both countries are dominated by...

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